Personal Data is collected directly from you when you book a cruise with us, visit our websites, chat with us online, sign up for our promotions, contests, sweepstakes, or webinars or access our Services through various other methods. Most Personal Data we collect is provided to us by you directly, or by someone booking travel on your behalf. But as set forth in greater detail below, some Personal Data is also collected automatically when you use our Services. It is your responsibility to provide us with accurate data, and to provide us with updated Personal Data when it changes.

The Personal Data we collect includes:

• Identifiers (name, date of birth, gender, email address, telephone number, mobile number, address, travel preferences)

   - We use this information to contact you, book travel for you, share information that we believe may be of interest to you, and customize your experience.

• Commercial information (credit card information)

   - We use this information to book travel for you and process payments.

• Internet or other electronic network activity information (IP addresses, search preferences related to specific searches, your interactions with our email communications)

   - When you access websites, online chat or receive Services, and to the extent permissible under applicable law, we automatically collect some categories of data from you, including data collected using cookies, embedded scripts, and other tracking technologies (“Cookies” and “Tracking Technologies”), for website analytics, providing better security, personalizing marketing and to improve your online experience.

• Audio information (customer service call recordings)

   - We use this information to ensure that we are providing you with adequate customer care and to improve the quality of our Services.

Data collected when you transact with us or use our Services may include data about yourself and those traveling with you. If you purchase services for other travelers or travel companions, you must make sure that you have the right to provide their personal data to us and that those other travelers have accepted how Dream Vacations uses their information as stated in this policy.

We may share any of the categories of personal data as described above with service providers and business partners, as permitted under applicable laws and regulations. This sharing may occur before, after, or during your cruise to improve Services to you. These companies have their own privacy policies which you should refer to if you use their services.

We also may disclose Internet or other electronic network activity information about you, as well as IP address information, with third party cookie providers we use on our sites which may use this data for purposes other than strictly operational purposes. In certain jurisdictions, such sharing may be considered a “sale” of your Personal Data and you may have the right under applicable law to opt-out of or object to such sharing. You also have the opportunity to opt out of the use of cookies that are not strictly necessary for the operation of the Services.

Under limited circumstances, your Personal Data may be disclosed to third parties as permitted by, or to comply with, applicable laws and regulations or as required by law enforcement officials; for instance, when responding to a subpoena, court order or similar legal process, to protect against fraud and unauthorized transactions, and to otherwise cooperate with law enforcement or regulatory authorities.

Mobile opt-in, SMS consent, and phone numbers collected for SMS communication purposes will not be shared with any third party or affiliates for marketing purposes.